Privacy and Cookies

At World Brands Distribution we are committed to protecting the privacy and security of our customers and site visitors. We fully appreciate and respect the importance of data privacy and security on the Internet.
Everything we do relating to your information is covered by the following over-arching data principles:

• Your information belongs to you, not us – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;
• We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven't objected to, or (b) where we're legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;
• As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information.

Cookies
We use cookies when you visit our website.  There are four main types of cookies we use:

• Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Save for Later”.
• Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
• Customer preference cookies – when you are browsing or shopping on World Brands Distribution, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you.
• Targeting or advertising cookies – these cookies are used to deliver ads relevant to you.  They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

By using our website, you agree to us placing these sorts of cookies on your device and accessing them when you visit the website in the future.  If you want to delete any cookies that are already on your computer, the “help” section in your browser should provide instructions on how to locate the file or directory that stores cookies.  Further information about cookies can be found at www.aboutcookies.org. 
Please note that by deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our site, and the complete World Brands Distribution user experience that we pride ourselves on providing our customers.

Protecting your security
We are always striving to make sure your information is protected.  As soon as we receive your information, we use various security features and procedures, taking into account industry standards, to try to protect the personal information.
To protect any data you store on our servers, we regularly monitor our system for possible vulnerabilities and attacks, as well as carrying out penetration testing of our own on those systems to try to identify possible improvements. 
We will do our best to protect your personal data, however, there are also a number of things that you can help with. 
You can keep your account safe by using a strong password that includes characters other than just letters.  We will also encourage you not to use the same password across all or many of your online accounts.  As emails, instant messaging, and similar means of communication are not encrypted, we also would recommend not communicating any confidential information through these means.

How may we use your information
These more fundamental purposes include the collective use of your information:

• To ensure that our website's content is presented as effectively as possible for you, and to enable you to participate in interactive features of our site, when you choose to do so - for example by providing you with more customised services and a more customised experience on World Brands Distribution through things like language-specific profile pages, updates, and content, news, style advice and/or recommendations relevant to you to customise your experience on World Brands Distribution.
• To set up, and manage your account, so you can place orders, so we can provide our products and services to you, so we can make sure that the items you order get to you so we can communicate with you about your orders and your account, so we can track potential problems and trends, and customise our support responses to better serve you.
• To ensure that our users are genuine and to ensure that we are paid for goods that we despatch – for example, by using personal information, or disclosing that personal information to a credit reference or fraud prevention agency, in order to confirm your identity and conduct appropriate anti-fraud checks. Any such credit reference or fraud prevention agency may keep a record of that information but please note that a formal credit check is not performed and your credit rating will not be affected.
• To update you on our latest products, news and special offers - If you have registered with us or provided us with your email address and elected to receive marketing communications from us, we will occasionally update you on our latest products, news and special offers via e-mail, post, telephone and other means available through the Services, including mobile text messages and push notifications.
• To create a link to our app in your social media channels – some of our apps may give you the option to post updates to your Facebook wall or other social media channel, and to the wall of your social media friends, or to send invitations to your friends.  This may create a link to our app, dependent on your privacy settings in that social media channel. 
• To carry out polls, surveys, analysis and research on how our site is being used, customer views, what we could do better etc, - these polls, surveys, analysis and research may be conducted by World Brands Distribution, or third parties.
• To make World Brands Distribution products and services better and to develop new ones - World Brands Distribution uses and stores site statistical information and log data, to help it identify potential areas to improve the services we offer.

How we don't use your information

• We will not sell your information without your consent: We will not sell your personally identifiable information – including your name, address, e-mail address, or credit card information - to any third party. 
• We will not share your information with third-party advertiser or ad networks.

Changes to this Policy
We may change this Privacy Policy from time to time. If we make significant changes in the way we treat your personal information, or to the Privacy Policy, we will make that clear on the World Brands Distribution website, or by some other means such as email, so that you are able to review the changes before you continue to use World Brands Distribution.

Datenschutz und Cookies

Im World Brands Distribution verpflichten wir uns, die Privatsphäre und die Sicherheit unserer Kunden und Besucher der Website zu schützen. Wir schätzen und respektieren die Bedeutung von Datenschutz und Sicherheit im Internet. Alles, was wir in Bezug auf Ihre Informationen tun, wird durch die folgenden übergreifenden Datenprinzipien abgedeckt: